Go Fast Campers
GFC is a camper company with big ideas. They make innovative truck toppers with integrated, pass-through roof top tents—designing and manufacturing in-house in Belgrade, Montana. In just a few short years, they’ve taken the overland industry by storm; and grew their production from 12 campers per week in 2021 to 48 per week in 2022. All while paying employees livable wages—a feat that’s almost unheard of in the contemporary US manufacturing industry.
I was hired as GFC’s first in-house creative director in order to communicate their vision for growth. Over the course of one year, I helped to identify and articulate their reason for existence; created brand guidelines; revamped their Shopify; developed and nurtured partnerships with ambassadors and compatriot companies; and pioneered customer experiences.
Branding
When I started at GFC, the company had a great product that was designed and manufactured in-house; a distinguishable, irreverent voice; and iconic imagery—but nothing to unify those separate elements. The first order of business was to create some definition.
Manifesto
My first assignment at GFC was to strategize and write a company manifesto. Then, make that digestible for the masses: i.e. put it in a format that would help employees to understand it; why it’s important; and how it applies to daily work. The Employee Handbook was created.
Styleguide
I reached into GFC’s race-pedigree heritage to create a style & communication guide that defined the brand’s tone, voice, and visuals.
