Farmers Insurance Recruitment Site

Agency: RPA Advertising
Role: Designer

Problem: Farmers Insurance needed to create a centralized hub for new agent recruitment. Their previous online recruitment efforts consisted of individual agent sites and a handful of other random recruitment sites - none of which provided a tangible way to track recruitment success or way to project brand messaging.

Solution: We designed a centralized online recruitment hub that not only provided tons of information about becoming a Farmers agent - but one that also allowed candidates to apply online and connect with their local district managers.